Making the Cut: An Insight into Coffee Selection

At Feral Coffee Roasters, we believe that selecting the right coffee for our lineup is a journey—one that requires deep care, consideration, and a little bit of adventure. We are constantly exploring the vast world of coffee to find beans that will not only excite our customers but also expand their coffee horizons. Here’s a look at the process behind selecting our next featured coffee:

Variation in Profiles

One of the things we love most about coffee is the incredible diversity in flavor profiles. From fruity and bright to rich and chocolatey, there’s something for every palate. When we’re scouting new coffees, we look for beans that offer a unique and compelling flavor experience. But it’s not just about the coffee tasting good, which is pretty subjective to begin with. We also want to ensure that it offers something new or different for our customers. We focus on balancing the familiar with the unexpected, creating a flavor profile that will intrigue seasoned coffee drinkers, but also be accessible to those just starting to explore specialty coffee. 

Variation in Processing Method

Coffee’s flavor is deeply influenced by how it’s processed after harvesting. Whether it's washed, natural, honey-processed, or anything in between, each method brings out different characteristics in the coffee. As we decide on new offerings, we consider a variety of processing methods. Washed coffees might bring clarity and brightness, while natural processed beans could bring out deeper, fruit-forward notes. This diversity in processing methods helps us build a well-rounded selection for our customers, ensuring that there’s always something new and exciting to discover in our roasts. 

Origin Representation

Coffee is grown in regions around the world, each with its unique terroir—just like wine. Some regions, like Ethiopia, are known for their bright, floral coffees, while others, like Colombia, are famous for smooth, balanced flavors. When selecting new coffees, we make sure to represent a broad range of origins. By doing so, we not only celebrate the diversity of coffee-growing regions but also give our customers a chance to explore the distinct flavors of different parts of the world. Whether it’s an African coffee with vibrant acidity or a Latin American offering with deep sweetness, we want every cup to be an adventure in taste.

Pushing Boundaries While Maintaining Approachability

At Feral, we’re passionate about pushing the boundaries of what coffee can be. We love finding rare, experimental beans that offer unique flavors or processing techniques. But we also know that coffee should be enjoyable and approachable for everyone. That’s why, even when we push the limits, we make sure the coffee still feels familiar and easy to enjoy. We want to bring our customers along on our journey of exploration without overwhelming them. It’s about striking the perfect balance between pushing the envelope and keeping that comforting sense of quality and flavor that makes a great cup of coffee.

Wrapping It Up

Choosing a new coffee for our lineup is a careful process, one that combines exploration with the goal of delivering something both exciting and approachable. From flavor profiles to processing methods, origins to experimental offerings, we make sure every coffee we choose will connect with you, our customers, and bring something special to your daily brew.

Next time you brew a cup of Feral Coffee, know that it’s more than just a drink—it’s a product of hours of exploration and a passion for bringing the best of the coffee world to your cup.

Stay wild. Stay curious.

— Feral Coffee Roasters